inFormed Consent

Why we built this

Consent should mean the patient actually understood.

We started inFormed Consent because a signature on a form proves almost nothing. Understanding is the thing that matters, and it can be measured.

inFormed Consent began in the exam room. A pain physician watched patients sign forms they did not understand, and built a better way: procedure-specific, multilingual video education that documents not just the signature, but the understanding behind it.

That work became a patented method for informed consent through video tracking, and a platform hospitals and health systems can stand behind.

Leadership

The people behind the platform.

Dr. Dan Kloster

Dr. Dan Kloster

Co-founder & Chief Medical Officer

A fellowship-trained pain physician (Harvard, Massachusetts General Hospital) who spent years teaching interventional techniques and educating fellow physicians. He created inFormed Consent to close the understanding gap between clinicians and their patients.

Jason Penrod

Jason Penrod

Co-founder & Chief Technology Officer

Brings brand experience, product development, and data analytics to the platform, with a background producing multimedia at Hallmark. He turns clinical complexity into something patients can actually follow, and builds the technology that proves they did.

Brad Hancock

Brad Hancock

Chief Executive Officer & Investor

More than 25 years of senior medtech leadership at Johnson & Johnson, Medtronic, and St. Jude Medical, including VP of Sales for Medtronic's Spinal and Neuromodulation business and VP/GM of St. Jude's International Neuromodulation division. He leads inFormed Consent's growth into hospitals and health systems.